Popsy - TV Spot from Oscar Barrera on Vimeo.
I like the cutout style of this ad. It gives the video a interesting quirky appearance. The layering of elements for the backplate is interesting and I would definitely like to try something like that. I also quite liked the light that they used, although the second part of this ad does seem a little too bright and golden compared to the first part. The colour grading and layered backplate work really well, as does the clear narrative. However I feel like the different elements could have been better matched. The clouds are clearly cutouts, but the buildings look more like models, and the ice cream stand at the end is done in a completely different style again. This is an area which cold have been better. I would like to replicate the cutout style, but make all the elements in the same style, unlike this example. I also would like to replicate the bright light colour grading that has been used here. Because this is an ad in another language, the audio really isn't helpful to me. If I was to do something in this style I would choose a playful piece of music to match the style of the backplate.
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