Ideation and Concept Development: Project Idea 2

What is the central theme/topic of the video?

This idea centres around a cloud of butterflies emerging from a box. I haven't really come up with a more complicated concept than that.

What is the action that will unfold in the video?

The audience will see a box sitting on a doorstep. The box will shake a couple of times before settling. Then, after a couple of seconds the top will burst open and a cloud of butterflies will emerge and fill the sky.

What specific kinds of media do you imagine?

I image this video being mostly animated, probably using Adobe Animate. The individual elements would be digitally created.

What would be needed in order to execute the video?

I would use Adobe Animate to create the individual elements of this video, and then use After Effects to put it together and add some colour grading and special effects to polish it.

What do you imagine the context/action for this video to be?

I imagine that this video would be part of an short animated film, lasting no more than a minute or two. It would just be a snippet of interesting action that does not need to fit into a larger plot.

Who is the expected target audience?

I think that the target audience of this video would be people browsing videos on video sharing sites such as YouTube or Vimeo.

These are a couple of videos that gave me some inspiration as to what I could do myself:

Butterfly from mclelun on Vimeo.

Butterfly from Peter Pan on Vimeo.