I like the creative way that the narrative unfolds here. While the theme of this video is simply that using Voya is beneficial, it does so in a way that is attractive and creative. To give people the idea that Voya is the right choice for them, the world is portrayed as a happy and bright place. This idea is supported by the colour grading used which is light and bright. Most of the videos that I have chosen possess this kind of lighting, which is something that I would like to see in my own project. The other inspiring part of this is the rabbits, which are both cute and clever. They were likely created using 3D software, which is a little beyond the scope of my project. However they are a clever way to create the atmosphere that the ad requires. I'd like to use the same creative approach to the narrative of my own project and also use a similar quality of colour grading.
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